Perfect Pitch – Uncovering Trends by Listening to Social Media

The Association of International Product Marketing and Management (AIPMM) and Overtone, Inc. invite you to participate in their joint multi-city Roundtable tour and Webinar series.

The AIPMM’s deep bench of Product Management specialists and Overtone’s extensive knowledge of customer feedback analysis and social media analytics come together to offer expertise that product managers and marketers can immediately apply to their day-to-day business strategy.

Managers today are constantly striving to bridge the gap between their brand promise and consumer expectations. Insights from direct customer feedback and consumer social media can help, but distilling them from the noise and sheer volume of consumer generated media is a challenge. The series focuses on the process of analyzing customer feedback and trends in order to transform the information into actual useable data - key information for the product development, management and marketing processes.

The Perfect Pitch Roundtable Series is focused on best practices for integrated customer listening in product management. These intimate roundtable sessions will be coming to Chicago, Boston and the San Francisco Bay Area.

Findings, conclusions and case-studies garnered from in the in-person sessions will be presented to the public as an exciting webinar series later this fall.

To participate and be heard in one of these exciting roundtable sessions, please register today for the city nearest you, as space is limited. The information you enter will be used to tailor the agenda to better address your needs. We look forward to seeing you there.